Citizen Brands: Putting Society at the Heart of your Business | Salahaddin University eLibrary (SULIB)

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BOOK

Citizen Brands: Putting Society at the Heart of your Business

Michael Willmott - Personal Name;

This book explores how businesses can integrate social responsibility into their branding and strategy, providing practical guidance on putting society at the heart of business operations.

Availability

College of Education 624.1 W689

624.1 W6891

Available

Detail Information

Series Title: Not Applicable
Call Number: 624.1 W689
Publisher: Chichester, UK : JOHN WILEY & SONS., 2003
Collation: 272 pages : illustrations ; 24 cm
Language: English
ISBN/ISSN: 0-471-49212-4
Classification: 624.1
Content Type: text
Media Type: unmediated
Carrier Type: volume
Edition: 1st Edition
Subject(s): Corporate Social Responsibility Brand Management B
Specific Detail Info: 272 pages, includes bibliographical references
Statement of Responsibility: Michael Willmott

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