Salahaddin University eLibrary | Salahaddin University eLibrary (SULIB)

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Found 1 from your keywords: author="Michael Willmott"

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Citizen Brands: Putting Society at the Heart of your Business

This book explores how businesses can integrate social responsibility into their branding and strategy, providing practical guidance on putting society at the heart of business operations.

Edition: 1st Edition
ISBN/ISSN: 0-471-49212-4
Collation: 272 pages : illustrations ; 24 cm
Series Title: Not Applicable
Call Number: 624.1 W689

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