The Hero and the Outlaw: Building Extraordinary Brands Through the Power of Archetypes

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The Hero and the Outlaw: Building Extraordinary Brands Through the Power of Archetypes

Margaret Mark & Carol S. Pearson - Personal Name;

This book introduces the concept of using archetypes—universal characters such as the Hero, Outlaw, Caregiver, and Explorer—to create emotionally resonant and enduring brand identities. It offers a framework for businesses to differentiate themselves and connect more deeply with consumers.

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College of Education (novels) HD69.B7 M36 2001

P11600001S Novel

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Detail Information

Series Title: -
Call Number: HD69.B7 M36 2001
Publisher: New York : McGraw-Hill., 2001
Collation: xii, 384 pages : illustrations ; 24 cm
Language: English
ISBN/ISSN: ISBN 978-0-07-138118-8
Classification: HD69.B7 M36 2001
Content Type: -
Media Type: unmediated
Carrier Type: -
Edition: 1st Edition
Subject(s): -
Specific Detail Info: Business / Marketing; Brand Strategy; Archetypes in advertising and branding
Statement of Responsibility: By Margaret Mark & Carol S. Pearson

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