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Found 1 from your keywords: author="Margaret Mark & Carol ...
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The Hero and the Outlaw: Building Extraordinary Brands Through the Power of A…
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Margaret Mark & Carol S. Pearson

This book introduces the concept of using archetypes—universal characters such as the Hero, Outlaw, Caregiver, and Explorer—to create emotionally resonant and enduring brand identities. It offers a framework for businesses to differentiate themselves and connect more deeply with consumers.

Edition
1st Edition
ISBN/ISSN
ISBN 978-0-07-138118-8
Collation
xii, 384 pages : illustrations ; 24 cm
Series Title
-
Call Number
HD69.B7 M36 2001