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Found 1 from your keywords: author=Paul G. W. Keen; Mark M...
cover
Essential Business Tactics for the Net
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Paul G. W. Keen; Mark McDonald

This book explains practical strategies and tactics for businesses operating on the Internet. It focuses on how companies can use online technologies to improve marketing, customer relationships, and competitive advantage in the digital marketplace.

Edition
first
ISBN/ISSN
9780471191599
Collation
-
Series Title
-
Call Number
658,800 C487