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The Hero and the Outlaw: Building Extraordinary Brands Through the Power of A…
This book introduces the concept of using archetypes—universal characters such as the Hero, Outlaw, Caregiver, and Explorer—to create emotionally resonant and enduring brand identities. It offers a framework for businesses to differentiate themselves and connect more deeply with consumers.
- Edition
- 1st Edition
- ISBN/ISSN
- ISBN 978-0-07-138118-8
- Collation
- xii, 384 pages : illustrations ; 24 cm
- Series Title
- -
- Call Number
- HD69.B7 M36 2001
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