Pricing: Making Profitable Decisions

This book combines economic and marketing principles with accounting and financial analysis to guide students and practitioners in making effective pricing decisions. It covers core pricing topics such as price determination, discounting, price bundling, service pricing, pricing research methods, and legal aspects of pricing within corporate constraints.

Pricing

Edition

Edition3

ISBN/ISSN

0-07-119860-1

Collation

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Series Title

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Call Number

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