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Found 2 from your keywords: author=James H.Donnelly
cover
A Preface to Marketing Management
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J. Paul Peter James H.Donnelly

This textbook offers a comprehensive introduction to the fundamental principles of marketing management, blending key concepts with real‑world examples, cases, and applications. It covers strategic marketing planning, market research and analysis, consumer behaviour, the marketing mix (product, price, place, promotion), special topics like services and global marketing, and tools for developi…

Edition
15th edition
ISBN/ISSN
9781260151619
Collation
-
Series Title
-
Call Number
-
cover
Marketing Management
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J.paul peterJames H.Donnelly

Edition
Edition 7
ISBN/ISSN
0-07-255217-4
Collation
PAGE-876
Series Title
-
Call Number
-

Edition
Edition 7
ISBN/ISSN
0-07-255217-4
Collation
PAGE-876
Series Title
-
Call Number
-