A Preface to Marketing Management

This textbook offers a comprehensive introduction to the fundamental principles of marketing management, blending key concepts with real‑world examples, cases, and applications. It covers strategic marketing planning, market research and analysis, consumer behaviour, the marketing mix (product, price, place, promotion), special topics like services and global marketing, and tools for developi…

Marketing Management Knowledge and Skills

Edition

Edition10

ISBN/ISSN

0-07-122112-3

Collation

page - 830

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Marketing Management Knowledge and Skills

Edition

Edition 8

ISBN/ISSN

978-0-07-313763-6

Collation

page - 813

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Consumer Behavior and Marketing Strategy

Edition

Edition9

ISBN/ISSN

978-007-126781-6

Collation

page - 554

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-

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Consumer Behavior & Marketing Strategy

Edition

Edition8

ISBN/ISSN

978-007-125935-4

Collation

-

Series Title

-

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