This textbook presents modern statistical techniques for quality control and improvement, including statistical process monitoring charts, capability analysis, process design through experiments (DOE), acceptance sampling, and methods aligned with Six Sigma DMAIC principles. It’s an up‑to‑date resource for students in engineering, statistics, business, and quality management.
This book combines economic and marketing principles with accounting and financial analysis to guide students and practitioners in making effective pricing decisions. It covers core pricing topics such as price determination, discounting, price bundling, service pricing, pricing research methods, and legal aspects of pricing within corporate constraints.
This textbook provides a broad, applied overview of how biotechnological techniques help address environmental issues. It covers core microbiology foundations and then explores applications such as environmental monitoring, sewage and waste treatment, bioremediation of polluted sites, sustainable technologies like biofuels, resource recovery, agricultural biotechnology, and marine environmental…
This edition provides a comprehensive introduction to biotechnology as a major technology of the 21st century, covering historical developments, applications (e.g., brewing, waste treatment, biofuels), innovations in molecular biology (including genomics and proteomics), and ethical issues. It emphasizes both the science and societal impact of biotechnology while highlighting current trends suc…
This practical textbook focuses on developing customer service skills, problem‑solving techniques, communication strategies, empowerment, leadership, and customer retention. It’s widely used in undergraduate courses on customer service, training and development, and service marketing. The 6th edition includes updated content on technology, Ethics in Action exercises, and current trends in c…
This market‑leading textbook offers a comprehensive introduction to electronic commerce, combining business, technical, and societal perspectives. It explains how electronic commerce works, its technological foundations, and its impact on business and society, with up‑to‑date examples and data on online business strategies and technologies.
Essentials of Contemporary Management provides a concise, current overview of key management functions — planning, organizing, leading, and controlling — with a strong emphasis on the challenges and opportunities facing today’s managers in a global and diverse business environment. The text uses real‑world examples to make management theory relevant and accessible to students.
This volume is a collection of original research articles by distinguished scholars in finance and stochastic analysis, honouring Dieter Sondermann — the founding editor of the Finance and Stochastics journal. Topics include risk measures, portfolio theory, hedging under transaction costs, interest‑rate modelling, market imperfections, exotic options pricing, and other advanced topics at th…
IdeaWise breaks down how to turn everyday ideas into real innovations by explaining practical methods for seeing existing concepts in new ways and asking inventive questions — such as “What can you substitute?”, “What can you combine?”, or “What could you eliminate?” These structured idea‑transformation techniques help individuals and organizations generate more creative and act…
This textbook offers a comprehensive introduction to the fundamental principles of marketing management, blending key concepts with real‑world examples, cases, and applications. It covers strategic marketing planning, market research and analysis, consumer behaviour, the marketing mix (product, price, place, promotion), special topics like services and global marketing, and tools for developi…