This edition is notable for its use of multicolour visuals and detailed illustrations to support conceptual understanding. It is structured for undergraduate biotechnology courses and includes chapters on genetic engineering, tissue culture, bioinformatics, environmental biotechnology, and intellectual property rights in biotechnology.
This book examines how successful companies integrate innovation into their core strategies to achieve sustained growth. It provides practical frameworks and real-world examples showing how firms adapt to change, foster creativity, and build innovation-driven cultures.