A practical, process-driven text offering a disciplined approach to strategic management. Hax and Majluf articulate a unified view of strategy, combining formal strategic planning with adaptive, real-world applications. Comprehensive coverage includes business-level, corporate-level, and functional strategy development, with case illustrations such as Procter & Gamble, NKK, and Merck. Noteworth…
This book provides comprehensive guidance for ESL teachers on developing and interpreting various types of language tests. It covers evaluation of all major language skill areas—vocabulary, grammar, pronunciation, reading, writing, listening, speaking—and includes a final chapter on assessing test validity, reliability, and affect. An appendix describes key commercial proficiency, achieveme…
Concise, accessible manual for language teachers describing major teaching methods (Grammar–Translation, Direct Method, Audio-Lingual, Silent Way, Desuggestopedia, TPR, CLT, content-based instruction, etc.), with reflective activities. The 3rd edition expands to include digital technology in language teaching. Designed for both novice and experienced teachers.
Concise pronunciation workbook focusing on word and sentence stress and rhythm in English; exercises and examples for learners; part of Tom McArthur’s Patterns of English ELT series.
This adaptation retells Schaefer’s western classic through the eyes of a young boy, appropriate for language learners at an intermediate level; the book is illustrated and simplified to about 1,600 word level.