APA Style
Mccarthy, E., D.Perreault, W. (2006).
Basic Marketing A Global -Managerial Approach (Edition 15).
INDIA:
Tata McGraw-Hll publishing company.
MLA Style
Mccarthy, E.Jerome., D.Perreault, William.
"Basic Marketing A Global -Managerial Approach".
Edition 15
INDIA:
Tata McGraw-Hll publishing company,
2006.
BOOK.