APA Style
O.C.Ferrell, ., M.Pride, W. (2000).
Marketing Concepts & Strategies (Edition9).
United states of America:
Wiley.
MLA Style
O.C.Ferrell, ., M.Pride, Willianm.
"Marketing Concepts & Strategies".
Edition9
United states of America:
Wiley,
2000.
BOOK.