APA Style
Schaefer, D, H., Arens., W, F. (2007).
Essentials of Contemporary Advertising (Edition 1).
United Kingdom:
Mc Graw-Hill.
MLA Style
Schaefer, David, H.., Arens., William, F..
"Essentials of Contemporary Advertising".
Edition 1
United Kingdom:
Mc Graw-Hill,
2007.
BOOK.