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Pricing: Making Profitable Decisions

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This book combines economic and marketing principles with accounting and financial analysis to guide students and practitioners in making effective pricing decisions. It covers core pricing topics such as price determination, discounting, price bundling, service pricing, pricing research methods, and legal aspects of pricing within corporate constraints.

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Detail Information

Series Title

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Call Number

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Publisher

NEWYORK : McGraw‑Hill College (McGraw‑Hill Companies)., 2003

Collation

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Language

English

ISBN/ISSN

9780071261937

Classification

NONE

Content Type

text

Media Type

unmediated

Carrier Type

volume

Edition

3rd edition

Subject(s)

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Specific Detail Info

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Statement of Responsibility

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