APA Style

Seitel, S, R, F, P. (2002). IdeaWise: How to Transform Your Ideas into Tomorrow’s Innovations (first). : JOHN WILEY & SONS.

MLA Style

Seitel, Steve, Rivkin;, Fraser, P.. "IdeaWise: How to Transform Your Ideas into Tomorrow’s Innovations". first : JOHN WILEY & SONS, 2002. BOOK.