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Dan Janal’s Guide to Marketing on the Internet: Getting People to Visit, Buy, and Become Customers for Life
This practical guide by online marketing expert Daniel S. Janal helps readers understand how to attract visitors to a website, turn them into customers, and retain loyalty. It covers developing online marketing plans, researching markets on the web, using the Internet as a promotional and sales tool, building customer relationships, and applying tactics that work for both small businesses and larger organizations.
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