APA Style

Pearson, M, M, &, C, S. (2001). The Hero and the Outlaw: Building Extraordinary Brands Through the Power of Archetypes (1st Edition). New York: McGraw-Hill.

MLA Style

Pearson, Margaret, Mark, &, Carol, S.. "The Hero and the Outlaw: Building Extraordinary Brands Through the Power of Archetypes". 1st Edition New York: McGraw-Hill, 2001. Text.