APA Style

PRIDE, W, M., FERRELL, O, C. (2000). Marketing Concepts and Strategies (Edition 1). United states of America: LIBRARY OF CONGRESS CATALOGING.

MLA Style

PRIDE, WILLIAM, M.., FERRELL, O., C.. "Marketing Concepts and Strategies". Edition 1 United states of America: LIBRARY OF CONGRESS CATALOGING, 2000. BOOK.