APA Style

Cox, K, K., Enis, B, M. (1972). the marketing research processes a managerial approach to purchasing relevant information for decision making (Edition 1). : Goodyear publihing compamny , inc..

MLA Style

Cox, Keith, K.., Enis, Ben, M.. "the marketing research processes a managerial approach to purchasing relevant information for decision making". Edition 1 : Goodyear publihing compamny , inc., 1972. Text.