APA Style

Ph.D., W, D, P, J., Mccarthy, E. (2006). Essentials of Marketing, A Global Managerial Approach. (Edition 10). United states of America: McGraw-Hill.

MLA Style

Ph.D., William, D., Perreault, Jr.., Mccarthy, E.Jerome. "Essentials of Marketing, A Global Managerial Approach.". Edition 10 United states of America: McGraw-Hill, 2006. Text.