APA Style

Ph.D., W, D, P, J., Ph.D., E, J, M. (2006). Essentials of Marketing, A Global-Managerial Approach (Edition 10). United states of America: Mc Graw-Hill.

MLA Style

Ph.D., William, D., Perreault, Jr.., Ph.D., E., Jerome, McCarthy. "Essentials of Marketing, A Global-Managerial Approach". Edition 10 United states of America: Mc Graw-Hill, 2006. Text.