APA Style
AAKER, D, A. et al
(1997).
MARKETING RESEARCH
(
Edition 6)
.
United states of America:
John Wiley & Sons, Inc..
MLA Style
AAKER, DAVID, A.. et al.
"MARKETING RESEARCH".
Edition 6
United states of America:
John Wiley & Sons, Inc.,
1997.
Text.