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Found 3 from your keywords: author="DAVID A. AAKER"
cover
Developing Business Strategies
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DAVID A. AAKER

This book provides managers and students with a thorough framework for developing and implementing successful business strategies. It combines both analytical techniques and practical insights on strategic positioning, growth, and competitive advantage in a dynamic business environment

Edition
sixth
ISBN/ISSN
9780471064114
Collation
-
Series Title
-
Call Number
650 A110
cover
Marketing Research
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DAVID A. AAKERGEORGE S. DAY

Edition
Edition 2
ISBN/ISSN
0-471-88606-8
Collation
Page - 731
Series Title
-
Call Number
-

Edition
Edition 2
ISBN/ISSN
0-471-88606-8
Collation
Page - 731
Series Title
-
Call Number
-
cover
MARKETING RESEARCH
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DAVID A. AAKERV. KUMARGEORGE S.DAY

Edition
Edition 6
ISBN/ISSN
0-471-17069-0
Collation
page- 776
Series Title
-
Call Number
-

Edition
Edition 6
ISBN/ISSN
0-471-17069-0
Collation
page- 776
Series Title
-
Call Number
-