The Strategy Concept and Process: A Pragmatic Approach

A practical, process-driven text offering a disciplined approach to strategic management. Hax and Majluf articulate a unified view of strategy, combining formal strategic planning with adaptive, real-world applications. Comprehensive coverage includes business-level, corporate-level, and functional strategy development, with case illustrations such as Procter & Gamble, NKK, and Merck. Noteworth…